"A recent study in the Journal of Marketing Communications found that men with beards were deemed more credible than those who were clean-shaven. The study showed participants pictures of men endorsing certain products. In some photos, the men were clean-shaven. In others, the same men had beards. Participants thought the men with beards had greater expertise and were significantly more trustworthy when they were endorsing products like cell phones and toothpaste."
"Important note: The study looked only at neat, medium-length beards. You can't just go all ZZ Top and expect people to trust you."
http://chronicle.com/blogPost/The-Trustworthiness-of-Beards/22581/
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