It:
"must whet the appetite, not dull it."
"should stimulate the mind as well as the appetite."
"must be pleasing to the palate."
"must be pleasing to the eye."
"must have sufficient alcoholic flavor."
"must be well-iced."
From The Fine Art of Mixing Drinks
By way of this really great article on cocktails.
The uninspired correspondent scratches his scalp, but dandruff and lice, not words, fall onto the blotter.
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